Your members are already here.
Now they'll see what's next.
Universal Active places beautiful digital displays inside gyms, pickleball and padel clubs — at zero cost to you. We deliver them, we run them, we sell the advertising. You promote your classes, trainers and events for free, and share in the revenue — 45% from day one as a founding venue.
Your programs free. Paid ads we sell. Rolls in, plugs in.
It costs you nothing.
That's not a promotion — that's the model.
We've run this playbook for three decades inside shopping centers. The property hosts the displays. We do everything else. Advertisers pay for all of it.
Free forever
We pay for the hardware, the delivery, the content, the software and the maintenance. There is no fee, no lease, and no cost to your venue — ever. You share in the ad revenue from the first month: 30% in year one and 40% every year after on a Standard partnership, or 45% from day one — locked permanently — as a Founding venue.
Zero staff time
The unit arrives pre-configured. It rolls in, plugs into a standard outlet, and connects on its own. Setup takes about 15 minutes. Nobody on your team lifts a finger, before or after.
You share the upside
Your members are a valuable audience. We sell that audience to advertisers who want to reach it — and you share in the revenue every month. Free screens that pay you back.
Designed to belong on your floor
Slim, modern, and quiet. Placed where people naturally pause — never where they train, play, or need to pass.
Gyms & health clubs.
Members visit 2–4× a week and stay 45–90 minutes. Placed at entry, reception and lounge — seen naturally, never in the way.
Pickleball clubs.
Players stay 2–3 hours — most of it seated, socializing and waiting between games. The most attentive audience in sport.
Padel clubs.
The fastest-growing racquet sport in the world, with 30M players and counting. Sessions run 2+ hours, and the lobby is where everyone gathers before and after.
This is what it looks like in your space.
A single freestanding display at the entry or lounge — bright, quiet, and impossible to miss on the way in and out.
A media platform for your club — and we pay for it
The screen isn't just an ad board. It's the best communication tool your front desk never had.
Your programming, front and centre
Class schedules, open play times, league sign-ups, trainer spotlights, member milestones, court availability, event promos — all of it, running free, updated by us.
Beautiful, brand-safe content
Every piece of creative is designed and vetted by our team. Clean, professional, on-brand. You approve the advertiser categories — and you can block any competitor or category you don't want.
Revenue every month
We sell the ad time to national brands and local businesses. You take a share of what we earn — a new revenue line that costs you nothing to create.
We handle everything, forever
Delivery, setup, content, software, monitoring, service and replacement. If a screen ever has a problem, we know before you do. If you ever want it gone, we roll it out the door.
Four steps. About fifteen minutes.
We've installed thousands of place-based displays. We've gotten very good at staying out of the way.
Choose your partnership
A short, plain-English agreement, two ways to sign: the Standard partnership at three years, or the Founding partnership at five — which starts your revenue share at the top rate from day one. No fees. No cost to your venue, ever.
Fill out the partner venue application
Tell us about your venue, upload a few photos, and submit your details. We review every application and reply within one business day.
Delivery day
The units arrive fully configured. They roll in, plug into a standard outlet, and connect on their own. No tools, no mounting, no construction.
You get paid
Your content goes live immediately. Advertising begins, and your revenue share arrives monthly — 30% in year one, 40% every year after. Founding venues receive 45% from day one, locked permanently. That's the whole job.
No drilling. No electricians. No downtime. Nothing is bolted to your building, and nothing about your space changes permanently. And if a unit's spot isn't working, we move it — same week, no cost, no argument.
Membership revenue is volatile. Your foot traffic isn't.
Industry retention averages 66.4%. Half of new members quit within six months.
A 1,000-member club at 40% churn can lose $240K/yr in dues — then pays to win it back.
Dues income leaks even when members are happy. It's structural, not seasonal.
Non-dues revenue per member, per year
Non-dues income is 29.5% of U.S. club revenue — but almost all of it sits with the majors, because PT, retail and spa all take staff, space and capital. Advertising is the one stream that takes none of the three.
Two kinds of revenue
Your members walk past the same doorway 3× a week, 90+ minutes a visit. We make that traffic pay — whether or not a single new membership is sold.
We install. We sell. You earn — 45% from day one as a founding venue.
Become a Partner VenueSources: HFA 2025 Fitness Industry Benchmarking Report; ABC Fitness Wellness Watch 2025; IHRSA/Bedford retention research. Loss figure illustrative: 1,000 members × 40% churn × $50/mo.
What the program is worth to your venue
Advertisers pay for the audience you already built. Move the sliders — every number below is what you receive, and there is nothing to pay.
Venues your size typically run 2–3 displays — entry, lounge, courtside. Coverage doesn't change your share; your audience does.
ESTIMATED ANNUAL VALUE TO YOUR VENUE
slots sold × blended rate × your share — inventory is fixed at 7 slots$2k–$6.5k / yr
Recommended coverage: 2–3 displays$5,000
Typical range for venues with this audience. Your exact share is confirmed at the walkthrough. Slot rates vary by advertiser — national campaigns pay the most, local direct next, programmatic fills the rest. As the network grows, more of your slots sell at national rates. One venue is local. A network is media.
The questions every venue asks us
There isn't one. Advertisers pay for the network, exactly as they pay for the displays in the shopping centres we've operated for 30 years. Your venue is the audience, not the customer.
No. Slim, black, unbranded, and built to sit in a premium space. If it doesn't look right in your room, we don't install it. You approve every placement.
Most of what's on screen is yours — your classes, your trainers, your events. Ads are curated, brand-safe, silent, and never placed where people train or play.
We move it. It's on wheels, it isn't attached to your building, and if a placement isn't working we relocate it the same week at no cost. That's not a concession — it's the whole point of the design.
Nobody. No staff training, no logins, no content calendar. Send us your schedule and we build it. Everything else is monitored remotely by us.
Yes. You block any competitor or any category you don't want — supplements, weight-loss, competing clubs, anything. Your brand, your rules.
We didn't just start doing this
Universal Media has spent more than 30 years turning high-traffic places into media networks. We pioneered advertising inside shopping malls, lifestyle centres and outlet centres — installing and operating the displays, partnering with property owners, and selling a captive local audience to national and local advertisers.
Universal Active is that same operation, brought to the places people now spend their best hours: the gym and the court.
Frequently asked
No. The unit draws less power than a hair dryer and plugs into an ordinary 120V wall outlet. We simply need a standard receptacle within a few feet of the placement — which we confirm during the walkthrough, before anything is ordered.
Roughly two feet by sixteen inches — about the footprint of a floor lamp. It stands against a wall or column, and we always keep required walkways and exits fully clear.
Yes, and we take it seriously. Every unit has a weighted, ballasted base, and in any venue with minors — or anywhere near a court — we discreetly tether it to the wall. It is never placed in a run-off zone or anywhere a ball or a sprinting player can reach it.
No. The displays are silent by default. Nothing competes with your music or your instructors.
We monitor every screen remotely and usually know about a fault before you do. We repair or replace at our cost, always. It never becomes your problem or your expense.
There are two options. The Standard partnership runs three years, with a 30% revenue share in year one and 40% every year after. The Founding partnership runs five years and starts you at 45% from day one, locked permanently — a permanent five-point advantage. Either way there are no fees and no cost to your venue.
Two ways to join
Same free hardware, same free content, same reserved slot for your venue. The difference is the term — and how high your revenue share goes.
Three-year partnership
Five-year partnership
Founding status closes market by market as coverage is reached. Applications are reviewed in the order received — once your market closes, Standard is the offer.
Let's put your venue on the network
Tell us a little about your club. We'll come see the space, show you exactly where the displays would sit, and walk you through the numbers. No cost, no fees, ever.
Or call us directly — 866-950-3331